My approach is concerned with the relationship between design, brand direction, and long-term ownership.
My work examines how aesthetic decisions operate within strategic and organisational structures, and how these structures shape the final design.
Every project is embedded in a system: a production logic, a market position, a cultural narrative, and a framework of responsibility.
Through my education at Erhvervsakademiet København, my internship at Les Ateliers Bijoux - one of Christian Dior’s jewellery producers - and my work at Hilbert København, I have worked within established structures where design is negotiated across departments and translated into production realities. These experiences have made the complexity of decision-making tangible and revealed the direct connection between creative intent and organisational consequence.
At Hilbert København, a family-owned goldsmith practice founded by my father, I am part of a generational transition and hold responsibility for both design development and overall brand direction. In this position, aesthetic decisions have an immediate strategic and economic impact. They influence sustainability, market relevance, and the long-term continuity of the brand.